Sam Balabon is the Founder and CEO of Deep Liquidity. He has over 25 years of experience as an entrepreneur building companies. For the last 12 years, Sam has focused his efforts within the financial services industry immersing himself in market structure and equity trading. He is the driving force for the Deep Liquidity innovative trading platform that uses a peer-to-peer market model. Sam has built the Deep ATS, and worked with the U.S. Patent Office to secure patents for the execution technology that is at the heart of Deep Liquidity. He is an advocate of shareholders’ rights, fiduciary responsibility of pension funds and asset managers and promotes market integrity between institutional firms and broker-dealers. He lives in Austin, Texas with this wife and two sons.

Eric Denton is the CFO of Deep Liquidity where he supports the Company’s financial reporting function with FINRA and the SEC as well as assisting with the sales and marketing effort. Prior to joining Deep Liquidity, Mr. Denton worked for Ernst & Young in their Transaction Advisory Services practice where he performed accounting due diligence on buy-side and sell-side engagements. In addition, he performed assurance and attest functions for companies of various sizes, both publicly traded and privately-held. Mr. Denton graduated from the McCombs School of Business at the University of Texas at Austin where he received both his Bachelor of Business Administration and Master in Professional Accounting degrees. He is also a licensed Certified Public Accountant in the State of Texas.

• Previously, he was a partner for ten years at financial technology consultancy Enterprise Technology Corp., where he served as a ‘C-Level’ strategic planning/technology consultant, built/deployed bespoke trading systems for a broad cross-section of international financial institutions, including global money managers, securities firms and market centers, and was also responsible for business development. Prior to this he was the founding Chief Information Officer & Director of Quantitative Research for Highbridge Capital, and a senior IT manager at Nomura Securities. Before this he was a managing consultant and developer at TCAM Systems, where he developed one of the first electronic trading systems with automatic execution capabilities.
• Joe has contributed in various capacities to over a hundred organizations across all segments of the global securities and investments industry, including work with scores of financial technology vendors across most functional areas. He has lectured globally, and been widely published, including several books, among them The Handbook of Investment Technology [McGraw-Hill: 1997], and his sixth, most recent book, The Handbook of Electronic Trading [Capital Markets Media: 2009]. His degrees include an MBA from Columbia University in Finance, International Business and Marketing, and a Masters as well as Doctoral Candidacy in Political Science from Stony Brook University, which included concentrations in Quantitative Methods, Middle East Politics and Civil-Military Relations. Joe served as Adjunct Professor of Management at Polytechnic University - where he taught a course on Management of Technology & Innovation in Financial Services [MOTIFS] in their Executive Master’s Degree Program – and also at Manhattan College, where he taught Business Policy & Planning. He served in a combat infantry brigade of the IDF between 1974 and 1976.
• Among the dozens of organizations that Joe has consulted with are: Aleri, Alliance Bernstein, Barclays Capital, Battery Ventures, Cisco, D.E. Shaw, Eton Park, Goldman Sachs, Greenlight Capital, Hewlett-Packard, Jefferies, McKinsey, Morrison & Foerster, Morgan Stanley, Nasdaq, Neuberger Berman, Renaissance Technologies, SAC Capital, Sequoia Capital, Soros Fund Management, Summit Partners, Weeden & Co., and Warburg Pincus.

Jeffrey Beamer is a 25 year veteran of the trading/financial services industry and is co-founder and Partner of Lacerte Capital Partners L.P. and Lacerte Capital Advisors LLC., a Registered Investment Advisor servicing the Hedge Fund and Mutual Fund industry. Jeffrey currently serves as Portfolio Manager and Director of Trading and Research for the firm.

• Jeffrey's trading experience began in the fall of 1984 when he earned his first securities licenses at the age of 19. In 1989 Jeffrey joined Fidelity Investments, the largest privately held investment firm in the U.S. After 12 years with the firm Jeffrey left Fidelity to start his own firm, Sovereign Trading Group LLC, a trading and consulting firm. In 2002 Jeffrey began serving as an instructor for the Options industry and has taught thousands of professional and novice traders around the world about the use of options.
• Jeffrey carries a series 65 license as a Registered Investment Advisor Representative and is an active member of the Market Technicians Association and the Dallas Chapter of the Security Traders Association. Jeffrey is a University of North Texas Alumnus.